Australian Mushroom Growers Association

The Australian Mushroom Growers' Association Ltd is the Peak Industry Body for the Australian Mushroom industry. AMGA is a not-for-profit, member-based organisation representing the interests of all commercial growers.

A series of printed materials as well as social media competitions, animated web banners, and unique icon creation was utilised to create buzz about the vegetable, its nutritional benefits and its many uses.

A theme of ‘Don’t be in the dark about the power of mushrooms’ was rolled out across Australian supermarkets.